Client: DeathBall Arcade Games
Services Provided: Web Design and Social Media Marketing
Background:DeathBall, a popular arcade game known for its unique blend of wizardry and soccer, approached us to enhance their digital presence. Despite having a dedicated player base, DeathBall's online engagement and user interaction were not reflecting the game's offline popularity.
Objectives:
- Redesign the DeathBall website to improve user experience and functionality.
- Increase social media engagement and follower growth.
- Drive higher traffic to the website leading to increased sales of arcade cabinets.
Process and Implementation:
Web Design:
- User Experience (UX) Overhaul: We initiated the project by conducting user experience research, identifying key pain points in navigation and accessibility. The website was redesigned with a focus on user-friendly interfaces and mobile responsiveness.
- Visual Design: Employing high-contrast visuals that reflect the game’s dynamic aesthetics, including new multimedia content such as video tutorials, interactive maps, and customer testimonials.
- E-commerce Integration: Streamlined the process of purchasing arcade cabinets and merchandise by integrating an efficient e-commerce platform with secure payment gateways.
Social Media Marketing:
- Content Strategy: Developed a robust content calendar focusing on engagement-driven content, including behind-the-scenes looks, player spotlights, and regular updates about game features and seasonal events.
- Community Building: Implemented community engagement tactics such as weekly Q&A sessions, live streams of gameplay, and tournaments to foster a sense of community.
- Advertising Campaigns: Launched targeted ad campaigns focusing on key demographics identified through analytics, emphasizing the unique selling points of DeathBall cabinets.
